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Aww Shift

May 31, 2021

In this episode of the Aww Shift Podcast, Anthony Trucks talks with Aaron Walker. He is an Entrepreneur and Life Coach who has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He enjoys helping others, and believes experience is a great teacher. 40 years of entrepreneurship and marriage have given Aaron a wealth of experience. Aaron continues to reach new heights and broaden his terrain by examining his experiences and growing from them. Today, he will share the life-changing experiences that made him the man he is today and how the term "Iron Sharpens Iron" becomes a catalyst for you to be with the right people.


Why should we listen to you?


41 years of experience and 14 businesses to my credit. I retired when I was 27 the first time fortune 500 bought me out, and I feel like I've got a few nuggets of wisdom to add.


Do your kids ever take your path?


My oldest daughter is the chief operating officer of our company, so she took this path, and I got another daughter, a stay-at-home mom, and taking care of three beautiful children. Sometimes they do, sometimes they don't, but we've never forced any of our kids. They've worked all of our businesses throughout their life and taught them. Still, they had plenty of opportunities to do whatever they wanted to.


What's question should somebody should ask you?


People come to me all the time and ask how they can make passive income.  Whatever it is like, it's hard work. That's what you got to do to get there, and the people that come to me with that mentality, I'm teaching them how to make money. Not only that but also how to live a meaningful life. 


The Changing Point


I started looking outward instead of inward. I started being a giver and not a taker. Here's what's happened over the past 20 years. We've been twice as successful financially as I've ever been in my career, and I'm a lot more significant because I'm helping other people accomplish what they want. That is the very reason that I have Iron Sharpens Iron Mastermind.


Spending time with the right people


Why is it that the majority of people have to have this major moment? It's because we're not paying attention. The truth is we're intelligent beings. We don't have to go down that path to make the right choice. We need to be much more deliberate in spending the time with people that can help us take us to the next level, walk with us, and do not allow us to do stupid things financially.


When you have that camaraderie, team spirit, and people that's got your back, that's really applauding your superpowers, but they're really calling out your blind spots, and they're pointing out your Achilles heel, these are the people that can help take you across the finish line.


The True Value


The value is not necessarily the facilitator that's leading the group. The value is in the collective energy of the group. We've got to be willing to subject ourselves to the scrutiny of this group of people. You might not have it all together in whatever niche market that you're in. Still, there are certain attributes that God's gifted you with that you can help other people.


We are not alone


It's because of that collective energy. We can't do this alone. We need people for resources, encouragement, and accountability, and these people can do that. When you get into these groups, you do have something to offer everyone. You have value that you can add to other people. Don't let that timidity keep you from getting in a group to where you could really take your life to the next level.

Sharing the Secret Sauce


You got to willing to be into a group that you share the similar core values because if you don't have similar core values, you can never reach a general consensus. You've got to have similar core values. You've got to be willing to be a giver, not a taker, and where you have a roomful of givers, you'll get all the resources you want and everything you need. If you're a giver, you can't hold your cards close to your vest and not be willing to share the secret sauce.


Iron Sharpens Iron


You want to have the same core values. You don't want to have opposite core values. You want to have somebody who's willing to go for it. We call our group Iron Sharpens Iron, and that's exactly what it is. It's one man's sharpening another or one lady sharpening another.


You've got to be looking for people that are willing to commit. You can't just show up periodically because you got to get caught up when you do, and now you're behind.


It's about what you can bring, it's about your experiences. Being a giver is one of the things that we are really looking for.


You've got to have a vision, a mission statement, a purpose, and meaning in your life. 


The transformation


I would not be in a group for 21 consecutive years every week. I've been in a group, and so there's no way I wouldn't be in a group. A  transformational experience for me has been I was very arrogant and egotistical because I was a poor kid from Nashville, Tennessee, and I didn't have any money. I was broke and a convict when I was 18 years old.



I quickly realized that I needed to come down a notch, and I needed to figure out that you don't go on these journeys alone. Nobody is successful on their own. We just need people around us.


It keeps me grounded daily because I have this huge amount of accountability around me at all times. So I can't even begin to tell you the success I've had financially because of it because of all the doors that opened, the resources and people that I meet. There's been so much insight that has been given to me, people that I know care about me because they're willing to meet with me.


Aid in Success


With this stuff that's going on right now is what opportunity does this present? How can we be different? How can I use this as being something that's a catalyst for a new opportunity? When you start getting around other people that give you ideas, you start bouncing this. It's huge to aid in our success as we go through this.


Get honest people


In these masterminds, you never want a partner, and you never want a family member because they're biased naturally. I suggest that you get a group that has nothing to gain or lose as a result of giving you an honest answer.


What promise did God make to the world when He created you?


If you get around him, you'll never be encouraged in the way how he can encourage you.

Key Quotes:

[8:01-8:06] "Just just give them an opportunity and let them choose the path they want to take."

[16:59-17:06] "We're all bunch of knuckleheads, and we're just trying to figure it out. We need people around us to help us go to that next level."

[18:46-18:49] "Don't rob the world of the gift of you."

[21:14-21:19] "No matter how hard you try to see things a different way. You only have one perspective."

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