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Aww Shift

Oct 22, 2021

In today's episode, our guest is Steve Sims, founder, and CEO of the luxury concierge service Bluefish. He is also an author and published a book, Bluefishing: The Art of Making Things Happen. 

 [6:05] Why should we listen to you?

I'm there to benefit you. I think too many people now talk to other people, whether it being in a conversation, zoom me in a clubhouse, and it's all about the quality help. Listen to me; I'm so wonderful to benefit me by association with you. You bring something that's the same as a conversation.

[6:59] Where do we get being something you do?

In East London, let's call it 15 onto a building site. And quite simply, if I knew I said the wrong thing to someone, I was elementary to understand. I went out trying to find out where I fit until I realized I wasn't meant to.  Along the way, I ended up developing the world's first experiential concierge firm before I went into speaking and coaching and teaching other people how they should communicate.

[8:17] I left that company about two and a half years ago. Wants to book bluefish in the art of making things happen came out and literally in a whirlwind, and we launched the book didn't even have a website. Because I thought no one's going to touch it. And it's now dragged me around the world speaking coaching media.

 [12:23] Finding connections and relationships.

I've been stood next to mighty people, and people walk up to them and go. And then you walk off with the natural assumption. You just made them uncomfortable. You just challenged them. So here's how it's done. You go. The first thing you've got to do is let them off the hook. I found three ways that it could fail ways and he found one solution to avoid one of those ways.

[17:54] Passionate about building a relationship

When you started doing whatever it was that you were doing in life, it began by you being aggravated about something. And I remember as a poor lad from East London. I never had any money at the age of 18 was the first time in my life that we got delivery food. We had never had a takeaway before the age of 18. Because we couldn't afford it, that's what wealthy people did. And I woke up aggravated going, why is my life got to be like this.


[22:06] How much of what you do can benefit someone who's trying to sell a product?

I did a course and it was terrible. So I pulled it down, and I opened up Sims distillery, which is now a community where simply we're constantly answering problems. I do have a little bit of a hesitation about anyone that gets into producing a course. I think more than anything; it's for that bank balance. But I do love it. When people develop communities, to get other people to do things differently. It's an excellent way to get people to think about things differently.

[25:08] Fear

I think there are people that we act in fear differently. When I get scared of something or intimidated by something, that's when I go at it. I'm not kidding you before that green light comes on, and I'm on the grid, I'm shitting my pants. I am terrified. My entire body is alive. And I think people get scared, and they stop. You know, you're in—time to go to work.

 [27:32] What promise did God make to the world when He created you?

I was going to get uncomfortable and be comfortable in being with it. I want to go in and get irritated and thrive at that moment.

Key Quotes

[9:50 -9:52] “Don't leave a connection to chance.”

[20:38 -20:39] “Don't waste your time.”

[24:22 -24:23] “You only learn it when you do fail.”

Connect with Steve Sims: