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Aww Shift

Apr 11, 2023

In today’s episode, our guest is Anna Lozana. She is a multifaceted entrepreneur who thrives on adventure, creation, and service. She is also the co-founder of Love Powered Co, an affirmation company that brings mindfulness, connection, and gratitude to women and families around the world. 


[4:38] Why should I listen to you? 

Well, we are all energy, and at that moment, my inspiration to speak to you was clearly because I felt your energy. Also, for you to have turned around, that means you must have felt my energy, and through that, we can become an energetic match for an authentic, activated conversation. 


[6:38] How should somebody approach their thought process about themselves and their expression to the world? 

There are so many brands that have been created, especially in the online space, which makes it feel saturated, and more people are being called out to step into their most authentic selves and show up unapologetically. More people are trying to show up in their fullest expression because that is the true energy of their brand, so if you’re trying to be like someone else, there is going to be a mismatch and you’ll be unable to magnetize clients that are meant to be in your world. It’s just so cool because we are being called to be ourselves and scale our brands in that way. 

[7:58] What does it mean to operate as your authentic self, and what do you think stifles that for people? 

I grew up in East London, Ontario, Canada, and I always claim to be like Anna from the blog, which I have hidden for a very long time. I remember vividly that when I was in sixth grade, brands like guest brands and clothing brands started popping up. I was shopping at Goodwill at the used clothing stores, and I started to surpass who I was to fit in. I remember launching into the entrepreneurial space 13 years ago and during those times, I was a person behind closed doors and sometimes I wasn’t

[9:45] Why do some people not feel compelled to express who they are? 

Well, it is the safety mechanism. It keeps us safe and secure, and sometimes we create this bubble of protection because we’ve been hurt and judged in the past. I am a mom, wife, and entrepreneur, and the more I can bring that into my personal brand, the more I will connect with my audience and the more I can show my vulnerability. It’s our humanism, and it’s not being on a pedestal and having perfect days; it’s embracing the human aspect of us that comes with ups and downs. Sometimes we have great days and sometimes we do not, and if we can learn to show up on bad days, our audience will be able to relate to us because we are humans.

[11:40] Why do we like to see people show their flaws? 

Taking the lockdown into consideration, we were not around people, but now we have events, retreats, and conferences, and that’s what we are craving for in a human connection. It’s always a responsibility to be perfect all the time because you feel the need to dress well in a way that fits the host’s brand. However, the truth is that it makes some people feel like they are not portraying who they really are. It should be about how you can lead in alignment with what feels good for you without trying to fit into somebody else's world. We are all energy and transmitting energy; our brand is transmitting energy, and our energy is boomeranging back to us with people's experiences and opportunities. The more we can be authentic, the purer our energy will become, and it will naturally magnetize everything that we desire. 

[19:02] Can you compare what your brand was back then to what it is currently? 

So as a natural, self-proclaimed hustler, I have never needed someone to tell me what to do or how to do it. I just figured everything out, but this is how the transition happened. About 6 years ago, when I dove into motherhood, I had both masculine energy and the ability to hold feminine conversations. I had to figure out how I could balance these two energies within me. I felt this calling as a mom to rebalance these energies. So I decided to infuse joy, pleasure, and freedom because we bring what we know into entrepreneurship. 

[21:18] How did you find a solution and navigate the energetic flow? 

When I became a mom, I had a little one who was 100% dependent on me, so I could no longer do things the way that I knew how to do them. I couldn’t work for longer hours, I couldn’t constantly show up, launch, or sell, and I became really uncomfortable. I had to sit back and ask myself what the next chapter of success looks and feels like. My capacity is much lower, and my girls are now five and seven. It’s been a lot of work, but I feel like I have reached an alignment lead and opportunities are coming in all the time. So if something doesn’t feel good or is not aligned, I no longer say yes. I don’t even say yes because I want to please certain people or because it’s going to move my business forward. I say yes when it is in alignment. 

[25:02] How can someone find out what their thing should be, regardless of what the rest of the world thinks? 

There are so many perspectives and opinions out there, and it’s like we have this internal compass called intuition. My body speaks to me, so when I’m out of alignment or saying yes to things I shouldn’t, I feel it. So right now, if you are feeling out of alignment, that is your first step to figuring out what you should do differently. We all have that choice, and that is why we become entrepreneurs to have more choices. 

[40:34] What are the things you’re trying to melt or emit? 

Yeah, I want to bring this energy conversation to the forefront. Many women have been building and scaling businesses and showing in this evidence of success that society needs you to work like a man. So for me, I call it a calling home. It is how we can rebalance these incredible energies within us. It is how you can lean more into trust, rest more, and also bring that into marriage. For so long, I was in a masculine energy, and I had an authentic conversation with my husband. All he wanted was for me to surrender, to be in my feminine energy, and to be taken care of. Until that conversation happened, he didn’t know what I wanted, and neither did I. I just knew that I wanted to have masculine energy in my business/work and feminine energy at home, which has been incredible with raising two daughters. 

[44:50] What promise did God make to the world when he created you? 

I will be a badass, a rebel, and an activator. We all have a sparkle within us, and we are only here for a short time, so it’s time to bring this light to the forefront. 


Key Quotes 


[7:15-7:20] If you are trying to be who you are not in business, you might end up not getting the clients that you desire. 

[13:10-13-12] The more we can be authentic, the purer our energy becomes 

How to connect with Anna Lozano